Chuck out your old pants!

You're walking down the street, feeling good and minding your own business. The air is fresh for a change, and people in the neighbourhood are saying "Hello". It's the start to a beautiful day, and you're take it all in your stride. That's until you get 'splat' square in the eyes by a piece of clothing. Slowly, you remove the piece from your eyes and come face to face with (dramatic musical theme: "DA-DA-Dahhhh!!") : a pair of granny pants. What the?!?!?! Is this some sick joke supposedly celebrating the emancipation of women, and the flying pants double up for victory confetti?


Ladies & Gentlemen, that's the image the copywriters have come up with to promote new tampons from a well known brand. Now, before you all jump on the "Sacrilage!! let's crucify him for being sexist about not understanding female issues!!", hear me out: The premise to the ad is that users of said brand would feel more comfortable and librated by using the product in order to use their sexy underwear rather than using (and this term was coined by a female friend of mine!) 'Elephant pants! That's all well and good, but the idea that you should then proceed to chuck out your 'granny pants' through the windows from above to unsuspecting members of the public just isn't right! Can you imagine if mothers had found a better diaper for kids and chucked out 'jumbo diapers' to an unsuspecting audience? Better still, picture the scene if you will: There's a fashion campaign for men to remove the shackles of 'Y-Front' briefs and take to wearing sleek designer boxer shorts. Imagine the disgusting sights!!

Here's an idea: Use a bin! There's a reason there's the saying, "Don't air your linen!"

arrrgggghhhhhhhh..........

***Final note*** : I've just been corrected by the missus that the product is actually a pad, not a tampon. You learn something new every day!